A prioritized growth plan
Clear objectives, market opportunities, constraints, and initiatives ranked by business importance.
Fractional CMO for Law Firms
Your firm is built to win cases.
We build the strategy to win your market.
Gadient Consulting provides fractional CMO services for established law firms, particularly in personal injury. Most engage us at $10 million to $25 million in annual revenue, a common starting point rather than a minimum or maximum.
We lead your internal team and outside agencies through one coordinated strategy, with clear budget priorities, attribution, and weekly accountability.
One plan. Clear priorities. Executive ownership.
Experienced leadership. Active oversight.
Combined monthly advertising spend currently managed
Career advertising spend managed
In legal marketing
CMO of a national law firm
Experience reflects Nick Gadient’s work across prior leadership roles and current engagements.
agency exit
Helped grow an agency from $2.5M in annual revenue to a $50M exit in under 24 months, serving as SVP of Marketing & Sales.
Featured in
Networks via affiliate websites
When the firm needs senior leadership
Your marketing has plenty of activity.
It needs one direction.
Your internal team handles social media. Your SEO agency works on search visibility. Separate partners manage paid ads and traditional advertising.
Each has responsibilities. But who decides how their work fits together, where the next dollar goes, and what needs to change?
For many established firms, those decisions keep landing on the managing partner.
Internal teamSEO partnerPaid advertisingTraditional media
One growth strategyShared reporting · Clear ownership
Gadient Consulting brings executive leadership across the entire marketing function. We set the strategy, coach your team, coordinate your vendors, and lead weekly accountability meetings. We connect campaign performance with intake and signed-case reporting so decisions reflect the firm’s growth priorities.
You set the ambition. We lead the marketing plan and the people responsible for delivering it.
The marketing function, connected
One marketing function.
Clear executive ownership.
We connect the decisions, people, and systems that drive your firm’s growth. Explore where Gadient Consulting takes the lead.
Strategy & Budget
We turn your growth objectives into a prioritized plan, direct budget allocation, and adjust investment based on case quality, acquisition costs, and capacity.
You receive: A growth plan, budget priorities, and a shared scorecard.
Explore Strategy & BudgetTangible work. Visible ownership.
See what executive marketing leadership puts in your hands.
You should know what we’re working toward, who owns the work, and which decisions need your attention.
Budget priorities with a business rationale
Where to invest, what to test, and what to reconsider based on wanted case mix, acquisition economics, and operating capacity.
Weekly accountability and decisions
One agenda connecting agency commitments, internal assignments, campaign performance, and intake issues. Every action has an owner and a due date.
A shared management scorecard
A consistent view of spending, inquiries, qualified opportunities, signed cases, and attribution gaps.
Campaign direction your team can execute
Briefs defining the audience, message, offer, distribution, responsibilities, and measures of success.
Demand. Conversion. Expansion.
Grow the firm.
Build the capacity to sustain it.
Attract more of the cases you want.
We align advertising, attorney visibility, content, and referral development with your preferred case mix and markets. Your team and agencies work from clear direction on whom to reach, what to communicate, and how to evaluate performance.
Turn more qualified opportunities into signed cases.
We work with intake leadership to identify where prospects stall, correct follow-up and handoff gaps, and establish ownership through retainer completion.
Expand with a coordinated plan.
We evaluate market opportunity, competition, investment requirements, and operating capacity. We coordinate marketing priorities with the people responsible for serving the additional demand.
Experience behind the approach
Nick has helped firms grow from 50 to 100 monthly MVA cases, helped firms at 100 scale to 250+, and helped transform single-state firms into multistate dominators.
Explore Nick’s Experience & ResultsAI implementation & management
AI that does useful work.
A team accountable for how it performs.
We build, integrate, deploy, and manage AI assistants that support intake, follow-up, internal knowledge, and reporting.
We define what each assistant handles, which information it can access, and when a person takes over. Your firm receives configured workflows, tested handoffs, and guidance for the team responsible for using them.
Explore AI Agents & Automation
Launch is the beginning of the management process.
Our AI review bots analyze call transcripts daily for missed questions, unnecessary repetition, and sentiment signals that deserve attention. They flag exchanges and recommend improvements.
A human evaluates those findings before we update the agent’s instructions, knowledge, or workflows. We test approved changes and monitor subsequent calls to evaluate quality, efficiency, and the client experience.
- Review
- Human approval
- Update
- Test
- Monitor
What we measure: question completeness, handoff quality, staff review effort, errors, and cost per completed task.
Your attorneys retain responsibility for legal advice and case decisions.
How the engagement works
Clear priorities. Named owners.
Weekly accountability.
Establish the baseline.
We review your growth objectives, marketing investment, vendor scopes, internal responsibilities, reporting, and intake processes. We identify what is working, what needs attention, and where missing information prevents sound decisions.
Preview: Baseline assessment
Review the goals, available source data, vendor scopes, intake coverage, and capacity constraints. Record the gaps that need an owner before investment decisions are made.
Explore deliverablesSet the direction.
We establish priorities, budget recommendations, measures of success, and implementation responsibilities. Your team and partners understand what needs to happen, why it matters, and who owns delivery.
Preview: Action plan
Each priority records the business objective, action owner, dependencies, due date, and evidence needed to evaluate progress.
Explore deliverablesLead the execution.
We run weekly accountability meetings, review campaign performance, coach your team, and coordinate vendors. We resolve blockers and adjust the plan as results, capacity, and market conditions change.
Preview: Weekly meeting agenda
Review scorecard changes, make campaign and budget decisions, resolve blocked work, and confirm owners and next actions.
Explore deliverablesYour role: Set business objectives, provide agreed access, and participate in decisions requiring leadership approval.
Our role: Direct the marketing function, coordinate execution, and bring clear recommendations and follow-through to the table.
Scope & investment
Senior marketing leadership,
scoped to your firm.
Fractional CMO services start at $5,000 per month.
$5,000–$20,000+per month
Most engagements range from $5,000–$20,000+ per month, depending on your firm’s size, the responsibilities we take on, and the hours required to deliver the work. Larger or more intensive engagements can exceed $20,000 per month.
Explore Scope & PricingOngoing Leadership
Your scope defines the leadership, team coaching, vendor coordination, reporting oversight, and implementation responsibilities included.
Advertising spend, agency production, software subscriptions, and separately scoped implementation are additional.
Focused Engagements
Need help with a specific problem first? We also offer focused audits and implementation engagements. These address a defined need, while ongoing fractional CMO leadership provides continuing direction, coordination, and accountability.
Meet Nick Gadient
Meet the person leading your next stage of growth.
Nick Gadient brings more than 20 years of sales and marketing experience, including 12 years in legal marketing and six years as CMO of a national law firm.
His background spans executive leadership in both agencies and law firms. He understands the pressures on the managing partner, the direction internal teams need, and the accountability outside vendors should deliver.
Through Gadient Consulting, Nick works directly with firm leadership to set strategy, guide investment, develop teams, and keep execution moving.
“My role is to make sure your marketing operates as one coordinated business function, with a clear plan and people accountable for delivering it.”More About Nick
Resources & insights
See how we put strategy into practice.
Explore the decisions, workflows, and management practices behind stronger law-firm marketing.
Plans & Scorecards
See how we organize growth priorities, assign responsibility, and report the information leadership needs to act.
Practical Marketing Guides
Explore how we evaluate advertising, lead vendors, intake processes, and acquisition costs, with concrete steps your firm can use.
Legal Technology & AI
Understand how we assess platforms, implement workflows, and manage quality after launch.
Planning your next legal conference? Explore upcoming events, educational opportunities, and where our team will be attending.
Will you work with our existing agencies?
Yes. We evaluate their role, scope, and performance within the overall plan. Effective partners stay in place. Where responsibilities overlap or delivery falls short, we address it directly and recommend changes when warranted.
Do you lead and develop our internal marketing team?
Yes. Team direction and coaching are part of our offering. We establish priorities, review work, develop capabilities, and connect daily activity to business objectives. Reporting relationships and management responsibilities are defined in the engagement.
Does the engagement include producing every campaign?
Production responsibilities are agreed in scope. We direct strategy and coordinate execution. Creative, website development, video, and other production may be delivered by your team, existing vendors, or separately engaged specialists.
How do we evaluate progress?
We establish a baseline and shared scorecard, then review execution and outcomes. Measures can include inquiry quality, signed cases, acquisition costs, intake progression, and completed initiatives. We identify data gaps rather than treating incomplete reporting as certainty.
What does a fractional CMO cost?
Our engagements range from $5,000–$20,000+ per month, depending on firm size, scope, and required hours. Services start at $5,000, and larger engagements may exceed $20,000. Advertising, software, agency production, and separately scoped implementation are additional.
See scope and pricingYour next stage starts here
Let’s build your firm’s next stage of growth.
You’ve built a successful firm. Let’s discuss where you want to take it, what’s holding it back, and the leadership needed to move forward.
We’ll review your current marketing structure, growth priorities, and where Gadient Consulting can take responsibility.
Fractional CMO leadership for established law firms, with particular expertise in personal injury.
856-357-3540nick@gadientconsultingllc.com